Esdena: Social Marketplace
Tuesday, August 29, 2006
  Why are YOU still at Rice? Go get a life/job!
I have been promoting with Jack on Rice campus for the past 2 days and it is personally quite awkward for me to hand out flyers in the middle of academic quad. It is awkward at several different levels:

1. For students that do not know me or have not seen me:
It is awkward because they think I am some sort of promotion guy that is just soliciting for a company or something

2. For students that kind of know me or have seen me around:
It is awkward as they are probably thinking, "What is he doing handing out flyers?"

3. For people that knows me decently well, well enough to know that I have graduated:
This is most awkward of all, they are like, "What are YOU doing here?" or "Why are you STILL here?" and probably thinking "gosh, go get a life/job". What they do not realize is that this IS my life/job/business. My business is college orientated and campus is where my business partners, customers, suppliers are from.

Despite all the awkwardness, I really treasure this opportunity for me to really interact with my customers, and I got some valuable feedback from talking to some of them face to face. (Thanks Jessica, Monique, Ekim, and Christian) and here are some encouraging statistics of Esdena at Rice this week:

1. Over 1200 students responded to our promotion (flyers and email) and visited our site
2. Of which over 220 of them registered as members
3. And resulted in over 50 sales and countless listings

Here are some of our satisfied customers: (Thanks Alexandra, Ekim, and Vanessa for giving me permission to post these pictures)

From tomorrow onward, we will shift gear and start marketing at UT and Tulane. Jack will be travelling to Lousiana this weekend whereas I will mainly work with Clement on the site stuff and do some internet marketing. So hopefully you won't see me at Rice unitl Mardi Gras (Hanszen's one)!

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