Esdena: Social Marketplace
Friday, September 21, 2012
  Google Extends Street View Service
The Street View service of Google had been met with a lot of adulation and criticism over the years. In reality, the street view service has created a lot of peppy news during the time it has been there rather than offering any constructive utility. Google’s street view service has also been criticized citing reasons such as involuntary participation and invasion of privacy.

As of now, the Google street view service is limited to exterior views of a building or some places and given the resources, a user can easily view 360 degree images of a place, personal property or a commercial building.

The extension of the Street View service which is a pilot project of the search engine giant Google now allows people to peek inside businesses found on its maps. Essentially, the new feature is an extended version of its Street View technology and is being promoted as a completely voluntary feature. One can also see this development as an extension of Google’s Art Project which took Street View technology inside 17 acclaimed museums.

A Google spokesman said that “this project is another creative implementation of Street View technology, to help businesses as they build their online presence. We hope to enable businesses to highlight the qualities that make their locations stand out through professional, high-quality imagery”.
There are speculations already in regards to the scope of this feature since popular opinion does not see much use of the latest feature. Unless a business is into retail or intends to promote its infrastructure, there is virtually no requirement of street views popping into the interior of a commercial place. Moreover, live images do not really sound like a very good idea for any business.

Last week, meanwhile, Google confirmed that it is set to remove some features from its Reader in order to boost its new social networking site. The search engine giant said that the sharing features on its RSS news reader would soon be removed.

Well, considering the way things are shaping up for Google Plus, the social network of the search engine giant, Google certainly needs to find unique ways to create some movements in those verticals. Although, trend watchers are not certain if the revamped Street View service would help Google to create a stir which it can then capitalize on their social networking platform. However, one can certainly expect that the two verticals to merge at some point of time.
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